IMPENETRABLE beauty

Client: Dove Men's +Care

Type: OOH, Experiential, Social, Retail

We all know Tiffany’s enduring elegance and value, but how do we get Tiffany to be relevant in culture?

How do we get the people talking about us again?

SOCIAL

Why not turn our followers into jewel thieves too?

Launch a challenge prompting users to guess a code to “the safe”.

People will leave their guess in the comments.

Tiffany will DM the first person to correctly guess the code.

The winner will then win an item of jewelry.

Why not do it in the real world too?