“Dirty” Truths
Women’s health content is routinely banned, suppressed, or hidden by online platforms. From blocked ads for diagnostic tampons, to hashtags like #vaginalcancer, to postpartum and health creators having their posts removed while erectile dysfunction ads run freely. Women’s health information is consistently treated by platforms as “adult content”. As if supporting women through painful menopausal vaginal dryness had anything to do with porn.
Make the invisible visible (for women’s health).
Client: The Case For Her x Censhership
Type: Print, Digital, OOH, Retail
WHAT they really say:
interactive billboard
trigger-word tee shirts
Tempt the those looking for explicit material to scan the QR code on the back. Ultimately, being directed to the Case For Her website.